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Benjamin Moore has named Webster Green HC-130 its 2027 Color of the Year, choosing a green from its historical colors collection. The company says the mid-tone shade reflects the staying power and adaptability of green; details about a wider rollout or specific product changes were not included in the report.
Benjamin Moore has named Webster Green HC-130 its 2027 Color of the Year, selecting a mid-tone green from the company’s historical colors collection. The choice puts green at the center of the paint maker’s annual color forecast and marks a shift from its 2026 selection, Silhouette AF-655, which the company described as a neutral with deep charcoal undertones.
Andrea Magno, Benjamin Moore’s vice president of brand, color, and integrated marketing, said the company focused on the green family while developing its 2027 selection. She said variations of green showed staying power when the team considered past, current, and anticipated color trends. The company describes Webster Green as combining jewel-tone depth with a softer, powdery quality.
Webster Green was already part of Benjamin Moore’s historical colors collection. The collection launched in 1976 and drew inspiration from design trends of the 18th and 19th centuries that influenced North American architecture, according to the report. Benjamin Moore characterizes Webster Green as a mid-tone with olive and deep blue-gray undertones, intended to feel connected to the past while remaining relevant to contemporary interiors.
The company’s lookbook pairs the shade with Nelson Blue, Wild Aster, and Townsend Harbor Brown. Those combinations show how Benjamin Moore presents the green alongside blue, purple, and brown hues, though the lookbook is a styling example rather than evidence of how consumers will use the color.
A Green Choice for 2027
The selection gives homeowners, decorators, and paint retailers a clear signal about the color direction Benjamin Moore is promoting for the coming year. As an annual Color of the Year, Webster Green may inform room palettes and product displays, but the announcement itself does not establish how widely the shade will be adopted or whether it will affect sales.
The change from 2026’s Silhouette, a charcoal-toned neutral, also highlights a shift in the company’s emphasis: from a subdued neutral to a more saturated color family. Benjamin Moore’s rationale is that green can move across different styles and settings. That is the company’s view of the shade, not an independently measured forecast of broader consumer demand.
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From Historical Collection to Spotlight
Webster Green’s selection is not the launch of a newly created color. The shade comes from a collection Benjamin Moore introduced in 1976, with colors informed by earlier architectural and decorative traditions. Naming it Color of the Year gives an existing shade renewed prominence within the company’s current palette.
The announcement follows a previous year’s selection of Silhouette AF-655, which the House Beautiful report describes as an elevated neutral with deep charcoal undertones. The report also says other paint brands have announced green shades for their own 2027 color selections. It does not identify those brands or provide enough detail to compare their colors, so the extent of that parallel trend is not established here.
“When we looked across the past, present, and future of color trends, variations on green consistently demonstrated remarkable staying power.”
— Andrea Magno, Benjamin Moore vice president of brand, color, and integrated marketing
Rollout and Consumer Response
The supplied report does not specify when Benjamin Moore made the announcement, whether Webster Green will be featured in new products or campaigns, or whether the company plans events or retailer promotions around the selection. It also provides no sales, survey, or search data showing consumer response.
The report’s reference to other paint brands choosing green shades for 2027 is not accompanied by brand names or specific color details. It is therefore unclear how comparable those selections are to Webster Green or whether they reflect a coordinated industry trend. Magno’s statements describe Benjamin Moore’s own assessment of color trends and should be read as company commentary.
How Benjamin Moore Promotes the Shade
Benjamin Moore’s lookbook already offers suggested pairings for Webster Green, including Nelson Blue, Wild Aster, and Townsend Harbor Brown. The next developments to watch are any further company materials explaining the shade’s use across interiors or exteriors, and whether retailers or design professionals incorporate it into their 2027 displays and recommendations.
No additional launch dates or planned announcements were included in the source report. Until the company releases more detail, Webster Green’s confirmed status is as its named 2027 Color of the Year and a spotlighted color from its existing historical collection.
Key Questions
What is Benjamin Moore’s 2027 Color of the Year?
Benjamin Moore selected Webster Green HC-130, a mid-tone green from its historical colors collection.
Is Webster Green a newly created paint color?
No. The report says Webster Green was already part of Benjamin Moore’s historical colors collection. The collection was introduced in 1976.
How does Webster Green differ from Benjamin Moore’s 2026 selection?
The 2026 selection, Silhouette AF-655, was described in the report as a neutral with deep charcoal undertones. Webster Green is a green shade with olive and deep blue-gray undertones.
What colors does Benjamin Moore suggest pairing with Webster Green?
The company’s lookbook pairs it with Nelson Blue, Wild Aster, and Townsend Harbor Brown.
Has Benjamin Moore announced how Webster Green will be promoted?
The supplied report does not give details about promotions, product changes, or a broader rollout. It confirms the Color of the Year designation and mentions the company’s lookbook pairings.
Source: rss
