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Matic has launched the Serene, its first new robot vacuum since 2023. It costs $1,695 and is rated to run at 52 decibels at maximum suction, while existing owners can request a hardware upgrade in early 2027 for the price difference between their original purchase and the Serene.
Matic has launched the Serene, a new version of its robot vacuum that the company says runs at 52 decibels on maximum suction. The model is available now for $1,695, $200 more than the original Matic’s current $1,495 price, and existing owners will be able to request a hardware upgrade in early 2027.
The Serene is Matic’s first new model since its 2023 debut. According to the company, its main change is a new hardware stack designed to reduce noise; otherwise, it is “exactly the same Matic,” cofounder and president Mehul Nariyawala told The Verge. The original model will remain on sale at its current price.
Matic rates the Serene at 52 decibels at its highest suction level, compared with 55 decibels for the original. Nariyawala described the new model as roughly as quiet as a running refrigerator and said users mostly hear its brush roll on carpets and hard floors. These are company claims; independent testing and a full review were not yet available in the source report.
Existing owners can request a Serene hardware upgrade in early 2027. The upgrade price is tied to the difference between what the owner paid for their original Matic and the Serene’s $1,695 price. Because the original has been sold at different prices, the cost will vary: an owner who paid $1,095 at launch could face a $600 upgrade, while someone who paid the current $1,495 price would pay $200.
Quieter Cleaning Without Lower Suction
The claimed reduction matters because many robot vacuums get quieter by reducing suction, which can also reduce cleaning performance. Matic says the Serene reaches 52 decibels while operating at maximum power, rather than requiring users to select a lower-power quiet mode. If that figure holds up in testing, the change could make it easier for people to run the vacuum while working or spending time at home.
Noise can affect whether owners let a robot finish its scheduled cleaning. A machine that is loud enough to interrupt calls or disturb people may be switched off, leaving the job incomplete. The Serene’s higher price means the appeal will depend on whether the quieter operation is valuable enough to justify the premium; the source report does not establish that every buyer will notice or benefit equally from a three-decibel difference.
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Matic’s First Model Since 2023
Matic introduced its original robot vacuum in 2023. The company uses a different design and navigation approach from many disc-shaped, lidar-based robots sold by brands including iRobot, Roborock and Dreame. The Matic carries its dust bag and water tank on the machine rather than relying on a large dock, according to the source report.
The original model was already marketed as quieter than many robot vacuums: Matic said it operated at 55 decibels on its highest setting. The report says many current models run around 55 to 60 decibels in quiet mode, typically with less suction, and approach 70 decibels at high power. Those figures are broad comparisons reported by The Verge, not a direct test of every competing model under identical conditions.
The Serene is therefore a refinement of Matic’s existing product rather than a new design or a broader change to how it cleans. Its price is also part of a longer pricing history: Matic’s original vacuum was offered for as little as $1,095 at launch, while its current listed price is $1,495.
Independent Noise Tests Still Pending
The 52-decibel figure comes from Matic; the source report did not include independent measurements comparing the Serene with the original or with rival vacuums. It is also not clear how the reported level changes across room layouts, floor types, or cleaning conditions. The article’s writer said a full review and testing were planned, but no results were available at publication.
Matic has not specified further details in the supplied report about how upgrade requests will be submitted, how long hardware replacement will take, or whether the upgrade price will include any additional fees. Owners’ costs will depend on their original purchase price, so the quoted examples do not establish a single upgrade price for all customers.
Reviews and Owner Upgrades Ahead
The Serene is available now for $1,695, while Matic will continue selling the original model for $1,495. The next scheduled step for existing customers is the company’s expected opening of hardware-upgrade requests in early 2027. Matic has not provided a more precise date in the source material.
Independent testing will help establish whether the three-decibel reduction is noticeable in everyday use and whether the vacuum maintains its cleaning performance at maximum suction. Until those results are published, buyers must weigh the company’s noise rating, the $200 price gap with the current original model, and their own sensitivity to vacuum noise.
Key Questions
How much does the Matic Serene cost?
The Serene is $1,695 and is available now. The original Matic remains on sale for $1,495.
How quiet is the Serene?
Matic says the Serene operates at 52 decibels at maximum suction, three decibels below the original Matic’s reported 55 decibels. Independent measurements were not included in the source report.
Can current Matic owners upgrade?
Yes. Matic says existing owners can request a hardware upgrade in early 2027. The price is the difference between the owner’s original purchase price and $1,695.
Does the Serene have stronger cleaning performance?
The source report describes noise reduction as the primary change and quotes Matic’s president saying the Serene is otherwise the same Matic. It does not report a new cleaning-performance claim or independent test results.
Source: theverge.com
