TL;DR
Get home appliances delivered free with Prime
- Fast, free delivery on millions of items
- Prime Video, Amazon Music and more included
- Member-only deals all year
Paint and home brands have announced a range of 2027 Colors of the Year, from greens and blues to rich browns and pale wood tones. The selections are brand-specific; the announcements do not establish a single industry-wide color trend or explain how all the companies chose their shades.
Paint and home brands have begun naming their 2027 Colors of the Year, with selections ranging from moss and celery greens to smoky blues, deep browns and a pale oak stain. A roundup by House Beautiful lists 10 picks from brands including Behr, Benjamin Moore, Valspar and Minwax, offering an early look at the shades companies are promoting for interiors and wood finishes.
The announced colors do not point to one shared hue. Valspar selected Cottage Door (8004-38E), a cool, mid-toned blue-gray, while Glidden named Artifact (PPG10-16), a smoky blue with gray and turquoise undertones. Clark+Kensington’s Vantage Point (38B-4) is another dusty blue, described by the brand as inspired by a clear sky. Each company presents its shade as a versatile or calming choice, but those descriptions are brand positioning rather than a common standard.
Green and brown shades form another prominent group. Behr’s Grounded (T27-01) is a moss-to-olive green with brown undertones; Benjamin Moore chose the mid-tone green Webster Green (HC-130); and Sherwin-Williams and HGTV Home selected the soft, herb-like Celery (SW 6421). Brown-focused choices include Little Greene’s Marle (355) and Dunn-Edwards’ French Press Coffee (DEBN07), a deep brown with plum undertones. Dutch Boy Paints’ Deep Rooted (311-7DB) is an earthy orange, while Minwax’s Pickled Oak (MW260) is a light wood stain intended to show natural grain.
The selections cover different products and uses. Most are paint colors, while Pickled Oak is a wood stain from Minwax. The companies suggest pairings and moods for their own shades, but the roundup does not provide a shared judging process, consumer survey or sales data that would show how widely each color is likely to be used.
A Broad Palette for Home Updates
The list matters to readers planning interior painting, decorating or wood-finishing projects because it brings several brands’ new annual picks into one place. Rather than a single dominant color, the announcements give consumers options across cool blues, plant-inspired greens, warm browns and natural-looking finishes.
For designers and homeowners, the colors can serve as reference points when choosing a room palette or comparing products. But a brand’s Color of the Year is a promotional selection, not proof of a market-wide shift. The announcements alone do not show that consumers are adopting these colors, or that one shade will define design in 2027.
As an affiliate, we earn on qualifying purchases.
How the Brands Frame Their Picks
Companies commonly attach a mood or design rationale to annual color selections. In the accounts reported by House Beautiful, brands describe their choices with terms such as restful, nature-inspired, familiar and versatile. Those explanations help clarify how each company wants customers to use the color, but they should be understood as the brands’ stated interpretations.
Some selections refer to older design associations or existing collections. Benjamin Moore says Webster Green was first introduced in 1976 and draws on historical design references. Little Greene’s Marle comes from its Colour Scales collection, while Minwax’s Pickled Oak is presented as a finish for wood rather than a wall-paint shade. These distinctions make the roundup a mix of paint colors, design references and a stain, not a direct comparison of identical products.
“It moves between moss and olive, with subtle brown undertones that give the green warmth and weight. There’s something sheltering about that combination, and the moss notes bring life.”
— Kayla Kratz, head of color at Behr, as quoted by House Beautiful
What the Early List Cannot Show
The roundup is a snapshot of announcements made so far, not a confirmed complete list of every 2027 selection. It does not state that all major paint and home brands have announced their choices, and more picks may follow. The source also does not set out a consistent method for selecting the colors or compare the brands’ research.
It remains unclear whether the shades will become widely used, how consumers will respond, or whether the apparent interest in greens and earth tones reflects broader purchasing behavior. The cited explanations and trend language come from company representatives; the material provides no independent data establishing a market-wide shift.
More Brand Announcements May Follow
The list can be updated as additional brands publish their 2027 selections. Readers considering a project can check each manufacturer’s product information for the exact color code, product type and available finish, then test samples in the intended space or on the intended wood surface. Color appearance varies with lighting and material, so a named Color of the Year is a starting point rather than a guarantee of how a shade will look at home.
Future announcements and consumer or design-industry data would help show whether these early picks remain isolated brand choices or reflect a wider preference. For now, the confirmed development is that the companies named in the roundup have made their selections; their eventual influence is not yet known.
Key Questions
Which colors are included in the 2027 roundup?
The reported picks are Cottage Door, Deep Rooted, Grounded, Artifact, Celery, Vantage Point, Marle, French Press Coffee, Pickled Oak and Webster Green. They range from blue and green paints to brown shades, an earthy orange and a pale wood stain.
Is there one official 2027 Color of the Year?
The source lists separate selections made by individual companies. It does not identify a single official color shared by the industry.
Are all the selections wall paints?
No. Minwax’s Pickled Oak is a wood stain. Most of the other selections are presented as paint colors, though the roundup includes products from different brands and lines.
Do the picks prove that green and brown are taking over interiors?
No. Several companies chose green or brown shades, but the roundup offers no independent sales or consumer data to establish a market-wide trend. The companies’ explanations describe their own selections.
Source: rss
Fall yard work Picks
leaf blowers
As an affiliate, we earn on qualifying purchases.
