Major Retailers To Compete With Amazon’s Prime Big Deal Days
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Ace Hardware and Target plan member-focused promotions for Oct. 6-7, the same dates as Amazon Prime Big Deal Days. Walmart’s fall deals run Oct. 5-11, with advertised discounts on home upgrades, tools and Halloween items. Offer terms and participating products may vary.

Ace Hardware, Target and Walmart are scheduling fall promotions around Amazon Prime Big Deal Days on Oct. 6-7, 2026, giving shoppers additional retail sales to compare during the two-day event. Ace and Target’s offers are set for the same dates as Amazon’s sale, while Walmart’s advertised fall deals run from Oct. 5 through Oct. 11, according to a report by Hardware Retailing.

Ace Rewards Days will run Oct. 6-7. Ace Hardware says members can receive 15% off sitewide orders of $49 or more and earn twice the points on purchases during the promotion. The company also said limited-time savings will be available across nearly all categories; the report did not specify which products will be discounted or provide further exclusions.

Target Circle Deal Days are also scheduled for Oct. 6-7. Target plans to offer deals of up to 40% off for members, according to Hardware Retailing. The source report does not list eligible products, explain the membership terms or state whether the maximum discount applies broadly or only to selected items.

Walmart’s fall promotions are due to run for a longer period, Oct. 5-11. The retailer’s advertised deals include up to 40% off home upgrades, up to 25% off tools and up to 30% off Halloween items. Amazon, meanwhile, plans to bring back “Today’s Big Deals” during Prime Big Deal Days, with deal drops three times a day at discounts of up to 55% or more, the report says.

At a glance
reportWhen: Announced Oct. 2, 2026; promotions are…
The developmentAce Hardware, Target and Walmart have announced fall promotions scheduled to overlap with or run alongside Amazon Prime Big Deal Days on Oct. 6-7.

More Places to Compare Fall Deals

The overlap gives shoppers alternatives to Amazon during a major online sales period, including promotions at retailers with different product mixes and membership programs. Ace’s offer requires Rewards membership and a $49 minimum order for the stated 15% discount, while Target’s reported discounts are for Target Circle members. Walmart’s sale spans a week rather than just the two event days.

Those differences mean the headline discount alone may not show which offer is better for a particular purchase. Shoppers will need to compare the eligible products, final prices, membership requirements, order thresholds and any exclusions when retailers publish or display their full terms. The report confirms planned promotions and advertised maximum discounts, but does not establish that every item in a category will receive the maximum reduction.

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Promotions Cluster Around Oct. 6-7

Amazon Prime Big Deal Days are scheduled for Oct. 6-7, 2026. The Hardware Retailing report, published Oct. 2, describes Ace Rewards Days and Target Circle Deal Days as competing promotions on those same dates, with Walmart’s fall offers starting a day earlier and continuing through Oct. 11.

Amazon’s planned “Today’s Big Deals” feature is a separate part of its event. Hardware Retailing reports that Amazon introduced the feature during Prime Days in June 2025 and plans to reinstate it this year, with three daily deal drops. The article provides no product list for those drops, and the stated “up to” discounts describe maximum advertised savings rather than a confirmed discount on all items.

““Ace Rewards Days is one more way we deliver on our promise to be the helpful place, bringing our neighbors meaningful savings on the trusted brands they rely on.””

— Kim Lefko, chief marketing officer of Ace Hardware

Offer Terms Still Need Checking

The report does not provide complete terms for the Ace or Target promotions, including all exclusions, product eligibility or how membership enrollment affects access. It also does not identify specific items covered by Walmart’s category discounts. The final discounts available may depend on the product and retailer conditions; the stated percentages are maximum advertised savings, not a guarantee that every item will receive that discount.

For Amazon, the report gives the planned frequency and maximum discount wording for “Today’s Big Deals,” but not the products, exact release times or the details of individual offers. It also does not provide a full event-wide product list for Prime Big Deal Days. These details were not confirmed in the source report and may be released or updated closer to the sales.

Check Listings Before Buying

The promotions are scheduled to begin on Oct. 5 at Walmart and Oct. 6 at Ace, Target and Amazon. Shoppers can compare retailer listings as the sales go live, checking product prices and the terms attached to each offer rather than relying only on a maximum discount figure.

Further product details and exclusions may become available through the retailers’ sales pages. Until then, the source report confirms the dates and headline offers but does not establish which specific products will be discounted or what the final price will be for an individual purchase.

Key Questions

When are Amazon Prime Big Deal Days in 2026?

Amazon Prime Big Deal Days are scheduled for Oct. 6-7, 2026, according to the Hardware Retailing report.

Which other retailers are running sales around the event?

Ace Hardware and Target have promotions scheduled for Oct. 6-7. Walmart’s fall deals are scheduled to run from Oct. 5-11.

What is Ace Hardware offering?

Ace says Ace Rewards members can get 15% off sitewide orders of $49 or more and earn twice the points on purchases on Oct. 6-7. The report does not give the full list of exclusions or eligible products.

Do the reported discounts apply to every item?

Not necessarily. The reported figures are maximum discounts—such as Target deals of up to 40% off and Walmart category discounts of up to 40%, 25% and 30%. Product eligibility and offer terms were not fully detailed in the source report.

What are Amazon’s “Today’s Big Deals”?

Amazon plans to run deal drops three times daily during Prime Big Deal Days, with advertised savings of up to 55% or more, according to Hardware Retailing. The report does not identify the products or exact drop times.

Source: rss

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