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Benjamin Moore has selected Webster Green, an archival shade with olive undertones, as its Color of the Year for 2027. The paint company also introduced seven coordinating colors; pricing, availability details and any planned product changes were not included in the source report.
Benjamin Moore has named Webster Green, an archival shade from its Historic Collection, its Color of the Year for 2027. The paint company also presented a seven-color palette designed to complement the green, putting a heritage shade with olive undertones at the center of its annual color forecast.
Webster Green is described in the report as a mature, organic green with olive undertones. Benjamin Moore’s team settled on green as a color family before reviewing the company’s 140 years of archives and visiting markets and trade shows to select a specific shade. The report characterizes the choice as a return to an archival color rather than a newly developed one.
Andrea Magno, Benjamin Moore’s vice president of brand, color and integrated marketing, said the team considered greens across a range of depths. She described Webster Green as composed and stately, with enough presence to stand on its own. The company’s accompanying palette includes White Down OC-131, Nelson Blue CW-635, Shakespeare Tan 228, Antique Copper 1169, Wild Aster 1240, Durango 2137-30 and Townsend Harbor Brown HC-64.
Magno suggested using Webster Green on millwork in a study or on the walls of an entry. Those are her design ideas, not prescribed uses from the company. In an entry, she said, the color could create a welcoming focal point and signal a considered approach to the rest of the home. The report does not provide product launch details, prices or information about whether the selection affects availability.
A Heritage Green for Home Interiors
The selection gives homeowners and design professionals a named shade to consider as they plan paint projects for 2027. Webster Green’s archival status and earthy undertones connect the annual forecast to Benjamin Moore’s historic collection, while its depth gives it a different character from lighter, muted greens described in recent years’ color trends. That distinction is the company’s framing of the shade, not a guarantee that it will become a widespread decorating choice.
The coordinated palette also offers a practical starting point for combining colors across a room or home. Its blue, tan, copper, purple and brown shades extend beyond a single green-centered scheme, though the source report does not specify formal pairings or recommended proportions. For readers considering a repaint, the announcement is a source of design direction—not evidence of a change in paint performance, price or product formulation.
Benjamin Moore Webster Green paint
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How Benjamin Moore Chose the Shade
Green has appeared repeatedly in color forecasts and home interiors, according to the source report, with examples ranging from emerald shades associated with the Art Deco movement to the sage greens popular in more recent years. Benjamin Moore’s selection continues that interest in green while drawing on a color in its Historic Collection.
Magno said the company’s team agreed on green as the color family, then spent months searching its archive and visiting markets and trade shows before settling on Webster Green. Her account explains the selection process and the company’s stated design rationale; it does not include sales data, consumer research or an independent assessment of how popular the color may become.
““This one just felt like it had such a nice composure to it.””
— Andrea Magno, Benjamin Moore’s vice president of brand, color and integrated marketing
Details Beyond the Color Forecast
The source report does not state the exact date Benjamin Moore announced the selection, when Webster Green or the coordinating colors will be promoted for purchase, or whether any new products will accompany the announcement. It also offers no pricing, sales projections or survey results supporting predictions about consumer response. Magno’s comments about potential uses and the palette’s mood are design views attributed to the company, not evidence of how homeowners will use the colors.
Watch for 2027 Paint Details
Benjamin Moore’s 2027 color announcement sets out the selected shade and its companion palette, but the source report does not identify a further launch date or an upcoming company event. Readers looking to use the colors can check Benjamin Moore’s official product information for current availability, finish options and regional details. Any additional guidance on pairings, pricing or promotions remains unreported in the source material.
Key Questions
What is Benjamin Moore’s Color of the Year for 2027?
Webster Green, an archival shade from Benjamin Moore’s Historic Collection, was named the company’s 2027 Color of the Year.
What does Webster Green look like?
The report describes it as a mature green with olive undertones. Benjamin Moore executive Andrea Magno characterized it as composed and stately.
Which colors are in the coordinating palette?
The seven colors are White Down OC-131, Nelson Blue CW-635, Shakespeare Tan 228, Antique Copper 1169, Wild Aster 1240, Durango 2137-30 and Townsend Harbor Brown HC-64.
Where does Benjamin Moore suggest using Webster Green?
Magno suggested it for millwork in a study or as a welcoming color in an entry. These are her design suggestions, not limits on where the paint can be used.
When will the 2027 color be available, and what will it cost?
The source report does not give an availability date or price. Check Benjamin Moore’s official product information for current purchasing details.
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