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Dunn-Edwards named French Press Coffee (DEBN07), a deep brown with a subtle plum undertone, its 2027 Color of the Year. The company presents the shade as a warm neutral suited to interior and exterior uses, amid a shift toward earthy colors.
Dunn-Edwards Corporation has named French Press Coffee (DEBN07), a deep brown with a subtle plum undertone, its 2027 Color of the Year. The announcement spotlights a warm, dark neutral that the paint company says can be used across both interiors and exteriors.
Dunn-Edwards describes French Press Coffee as a complex brown inspired by roasted coffee, with a plum undertone that can become more apparent as light changes. The company characterizes it as a moody neutral—a shade intended to provide more depth than a flat beige while remaining adaptable across different rooms and finishes.
Lauren Hoferkamp, the company’s color marketing manager, said the shade’s appearance shifts over the course of the day. In the company’s view, that changing quality gives it character without making it too assertive for use as a neutral. Hoferkamp said it can work across a range of spaces and applications.
Dunn-Edwards suggests using French Press Coffee throughout smaller rooms such as powder rooms, studies and entryways, or applying it to selected features in larger, bright rooms. Its recommendations include fireplace surrounds, interior doors, trim and cabinetry. For exterior use, the company points to front doors, shutters, garages and trim, including combinations with taupe, mushroom or cream.
A Move Toward Warmer Neutrals
The selection offers a view of the color direction Dunn-Edwards expects to resonate in 2027. The company’s color experts describe a move away from cool grays, stark whites and flat beiges toward warmer, earthier hues. French Press Coffee fits that shift while offering a dark option that the company positions as less stark than black.
For homeowners and design professionals planning paint choices, the announcement provides a named color and suggested applications, rather than a binding prediction about what consumers will choose. The shade’s versatility is part of the company’s pitch: it can serve as a room’s dominant color, a detail on cabinetry or trim, or an exterior accent. Actual results will depend on lighting, surrounding colors and the finish used.
Dunn-Edwards also recommends pairing the brown with earthy greens, clay tones and soft creams. Materials such as walnut, aged brass, honed marble and linen can add contrast, according to the company. Those suggestions make the announcement relevant to readers planning a broader palette, though they are design guidance rather than evidence of a measured shift in sales or consumer preferences.
French Press Coffee paint color sample
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How Dunn-Edwards Frames the Shade
The announcement is part of Dunn-Edwards’ annual color-of-the-year program. Hardware Retailing reported the selection and described the company’s broader reading of recent color preferences. The available report does not provide survey results, sales figures or a detailed method for how the company’s experts reached their assessment.
For this year’s selection, Dunn-Edwards emphasizes the idea of “lived-in luxury”: a rich, established look rather than a bright or highly polished statement. French Press Coffee’s brown base and muted plum cast are central to that description. The company says the undertone is most likely to show as light changes, so a sample viewed in different conditions may appear different from the color on a screen or in a single photograph.
The suggested applications span intimate interior spaces, architectural details and exterior accents. In smaller rooms, the company recommends applying the shade across surfaces to bring out its depth. In larger rooms, it suggests using it more selectively, such as on a fireplace surround or interior door. These are the company’s recommendations, not guarantees about how the paint will look in every home.
“They identified a decisive shift away from the cool grays, stark whites and flat beiges that have dominated recent years, in favor of warm, earthy hues.”
— Dunn-Edwards color experts, as reported by Hardware Retailing
Consumer Response Remains Unknown
The announcement does not establish whether French Press Coffee will become a popular choice among homeowners or designers. Dunn-Edwards’ description of a shift toward earthy colors is an industry assessment; the source report provides no polling, sales data or comparison period to measure that trend.
Details about the selection process, including whether outside designers or consumers contributed, are not provided in the report. Nor does the source specify paint availability, pricing, product formulations or whether the color will be offered in every Dunn-Edwards product line. Readers should consult the company for current product and availability information.
The color’s appearance may also vary with lighting and nearby materials, as Hoferkamp’s comments indicate. The report does not provide technical color specifications beyond the shade name and code, so readers seeking an exact match should check a physical sample and current product information before making a project decision.
Sampling Before a Paint Project
Dunn-Edwards’ announcement gives homeowners and designers a starting point for considering French Press Coffee in upcoming projects. The next practical step is to review a physical sample in the room or on the exterior where it would be used, observing it at different times of day and alongside planned materials. That can help show whether the plum undertone is noticeable in the specific setting.
Those interested in using the color can check with Dunn-Edwards or a local retailer for availability, finishes and product details. The company’s published recommendations point to uses ranging from full color-drenching in compact rooms to smaller accents in brighter spaces, but the announcement does not say whether it will issue further guidance or report consumer response.
Key Questions
What is Dunn-Edwards’ 2027 Color of the Year?
French Press Coffee (DEBN07), a deep brown with a subtle plum undertone, is the company’s 2027 selection.
Where does Dunn-Edwards recommend using French Press Coffee?
The company suggests it for smaller rooms such as studies and powder rooms, as well as fireplace surrounds, interior doors, trim and cabinetry. For exteriors, it recommends considering the shade for front doors, shutters, garages and trim.
What colors and materials does it pair with?
Dunn-Edwards recommends earthy greens, clay tones and soft creams. It also highlights walnut, aged brass, honed marble and linen as materials that can contrast with the shade.
Why does the color look different in changing light?
Color marketing manager Lauren Hoferkamp said the shade’s subtle plum undertone can emerge as light changes during the day. The company recommends the color for varied applications, but its appearance will depend on the room and surrounding finishes.
Does the announcement show that homeowners are choosing more brown paint?
No. Dunn-Edwards’ experts describe a shift toward warm, earthy colors, but the report includes no sales figures, survey results or other data establishing how widely consumers are choosing brown paint.
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